Pinterest Revamps Searches For Beauty Products To Include Skin Tones

It’s no secret that there’s a lack of diversity in the beauty industry. Black and brown women have struggled to find representation in the products they’re using.

Some brands are working fill this gap by creating products that cater to a more diverse customer base and finding ways to help them find resources and products that match their needs.

Pinterest wants to be part of the shift that’s happening in the beauty industry. Today, the tech giant announced that it’s revamped it’s search feature for mobile to include skin tones.

“You hear people talk about bringing together humans and machine learning to create balanced technology, but it’s so important that those people are diverse and can represent a range of people,” a spokeswoman for Pinterest said.

The company began offering customizable beauty searches on the web in April using artificial intelligence from ModiFace, a company that specializes in AI and machine learning for the beauty industry. The company developed an algorithm for skin tone detection, but faced issues with poor lighting and shadows in some images. Pinterest said that it does not store skin tone information — it won’t be used for targeted ads or to predict a user’s ethnicity.

In addition to partnering with ModiFace, Pinterest’s Diversity and Inclusion division teamed up with its Product and Engineering team to to create the platform’s new product. The thought here is that this collaboration will encourage users from different backgrounds to use the app. The teams developed a process to share and review real-time feedback and tested searches. 

According to a report by Omnicore Agency, 81 percent of Pinterest users are women. The platform enables users to “pin” DIY project ideas, beauty inspirations, aspirational quotes and more. Founded in 2010, Pinterest has become an online space for inspiration on beauty, style and design; however, some of its users felt left out by the app’s search results when it came to beauty products.

Kenia Hill, a Charleston, South Carolina-based makeup artist who uses Pinterest for inspiration, said that the app’s search results usually end up being white women.

“I think that it would definitely be easier for me to find the looks I’m searching for if more diverse women were readily available,” Hill said.

Pinterest is hoping to change this trend and become more inclusive. Companies like Shea Moisture, Lip Bar and Walker and Company are already changing the beauty industry with products that cater to black and brown communities. Platforms like Pinterest, who are focusing on how inclusivity impacts brands, are honing in on diverse audiences and how these communities can elevate the company.

Earlier this month, Pinterest released a diversity report highlighting the company’s hiring practices and minority representation. The company increased its hiring rates for people of underrepresented ethnicities in engineering and non-engineering roles.



Neutrogena Is Using AI To Launch Personalized, 3D Printed Face Masks

Neutrogena–a household name for beauty products–is launching a new iOS App called MaskiD that will help with problem spots on user’s faces.

MaskiD relies on TrueDepth cameras in the iPhone X, XS, and XR to create 3D printed masks that fit the user’s face measurements. MaskiD can be paired with Neutrogena’s Skin360, one of the company’s other tools that uses artificial intelligence, to help with skin care.

Skin360 tracks skin’s progress over time and analyzes its health and needs. Skin360 comes in two parts: the skin scanner and the app. The scanner is paired with an iPhone to magnify the phone’s camera lens and enhances the magnification with eight high-powered LED lights. The scanner also has a “moisture meter” to determine which areas of the face require more attention.

Skin360 scans different areas of a user’s face and when paired with the MaskiD provides a better skin care suggestion. MaskiD users can select from a variety of ingredients used to improve their skin including stabilized vitamin C, purified hyaluronic acid and N-Acetylglucosamine. Each section of the mask uses the ingredients to target user’s problem areas.

MaskiD and Skin360 are two of Neutrogena’s latest products to use artificial intelligence. The company told the Verge their plan is to roll out even more products using AI.